Set up a content calendar with subtasks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2021, 7:13 AM UTC

Brands could use content calendars to manage all content from a single, dedicated source.

Creating a content calendar allows marketers to plan, schedule, and organise their content creation plans while keeping track of their published content. Marketers must perform keyword research to determine topics to be covered, evaluate traffic potential, and rank topics based on their returns.

To set up the calendar with fields like titles, due date, content type, main keyword, and more, marketers can use either simple spreadsheets or specialised content management tools. Brands can then add upcoming content pieces to the calendar, ensuring they are aligned with the marketing strategy.

Include formats of old and new content assets produced, like blogposts and newsletters, to have a "comprehensive at-a-glance understanding" of every content piece. Breaking down content entries into subtasks can help marketers map out the steps required to create future content.

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