Use social media to boost ecommerce

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2021, 5:04 PM UTC

With people forced to stay at home after the pandemic's outbreak, they look for more ideas, inspiration, and means of connection on social platforms.

Companies should employ Instagram Reels and TikTok to engage their target audiences. They can create how-to videos or offer small tips on these social video platforms to stay connected with their prospects in times of crisis. Showing behind-the-scenes via social media can help add more transparency to their branded social content while also creating a sense of belonging.

Live-streaming to showcase branded products can help marketers effectively reach their desired audiences. Companies can also consider live-streaming interviews with stakeholders to humanise the brand while amplifying exposure and sales.

To improve customer support and stay connected, brands can offer non-stop support with Messenger Chatbots. Companies can also make use of shoppable tags to let users shop directly from social posts.

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