Create interactive virtual events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2021, 5:30 PM UTC

Doodle saw a 296% increase in group meetings for virtual happy hours and a 100% surge for virtual yoga and other workout sessions in 2020.

Studies show people are looking for experiences over presentations and engaging better with interactive virtual events over typical speaker-audience ones. By creating an experience where attendees can interact in fun and creative ways, companies can effectively engage audiences and achieve campaigns goals.

To further benefit from virtual marketing events, companies can facilitate a hybrid event rather than 100% in-person or virtual events. Collaborating with other teams or businesses can help companies make events more exciting and engaging.

With virtual events providing ample space and time, marketers should use them to establish authority and thought leadership within their niche. Marketers should have contingency plans ready for any technical issues that might arise during events and avoid interference.

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