Convey brand stories using data charts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2021, 10:12 AM UTC

Connect consumers with products by compressing complicated data into easy-to-understand graphics.

Creating data visualisation infographics could help businesses convey brand stories and important information to consumers, clients and stakeholders efficiently. Data on the topic under discussion, practical and functional visuals and balanced and impactful visuals should be included in a data visualisation graphic.

Brands must understand audience personas, audience needs and use nonbiased data from trusted and verified sources to craft data visualisation charts. Choosing the right type of visuals like bar charts, pie charts, line charts and more, along with using the axes and labels can help marketers narrate brand stories.

Marketers must establish visual patterns in the story by using icons and other visual cues and highlight important data through colours, without going overboard. Drafting charts with unbiased data, varied illustrations and inclusive language can help brands create diversified infographics.

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