Leverage quality surveys to build links

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2021, 12:29 PM UTC

A survey’s pitch email should contain relevant, interesting facts.

Creating surveys around trending topics can help brands create newsworthy content and pitch it to media publications and build quality links. Marketers could use tools like Google Trends to conduct keyword research and join online communities like Facebook Groups to identify trending topics and craft quality surveys that can build links.

Surveying target audiences provides brands with a fresh perspective and valuable insights on certain topics and helps them create content that is media coverage worthy. Draft a list of potential questions to ask and consider elements like social desirability biases, demographic inclusivity and more to visualise the results and create effective surveys.

Including images like straightforward graphs and writing compelling headlines and takeaways helps effectively promote the surveys for media pitching. Share the results of surveys to add value to trending topics and build links.

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