Consumer interaction boosts marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2021, 3:58 AM UTC

Optimising a website’s SEO can drive traffic and boost search ranking.

Since digital marketing helps increase website traffic and sell online, marketers must avoid falling prey to myths, which can hurt their campaigns' results. While content in digital marketing campaigns helps attract audiences, marketers must create quality content with up-to-date facts and valuable information, rather than posting low-quality content.

Businesses of any size, resources, or employees could build an online presence with digital marketing campaigns and promote themselves. Digital marketing is not all about setting up a website with compelling content and graphics, interacting with consumers is also necessary.

Brands should create a digital marketing strategy and address negative comments to resolve issues, rather than deleting them on social channels. Instead of trying to build a presence on all social media channels, brands must focus their resources on those platforms that align with their requirements.

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