Diving deep into niche topics on subreddits can help brands find relevant subject matter experts.
Using Reddit can help brands come up with exciting content ideas as well as subject matter experts. Instead of looking at broad topics on Reddit's homepage thread, companies should look for subgroup searches and skim through different subcategories and community descriptions.
Companies should look at Reddit's AMA (Ask me anything) section – which gives specialists, public figures and working professionals a platform to answer questions from Reddit users. Marketers should examine the expert's certifications and response patterns to verify their expertise.
Once verified, companies can reach out to these subject matter experts and put in an interview request. Businesses should reach out to potential sources on Reddit via direct messages and not through the comment section. However, they should always lay out the interviewee's credentials for establishing credibility.
[7 minute read]