Geotag keywords to drive site traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2021, 1:52 AM UTC

Execute segmented and niche marketing campaigns to drive click-through rates cost-effectively.

Creating digital marketing campaigns anchored on speed and performance can help marketers drive traffic to websites and rank higher on search engines. Brands should consider factors like how Google ranks websites on speed and performance, Cumulative Layout Shift and more while building websites.

Page building tools like WordPress’s Generate Press can help brands design fast loading websites. Code <Strong> Not <Bold> keywords into the HTML option of the website to ensure the website content is relevant for those keywords to boost SEO.

Further geotagging keywords, latitude, and longitude, website URL and images and more can help marketers increase the value of their media content and drive search ranking geographically. Installing accelerated mobile pages (AMP) can further help companies enhance the performance of their blogs and articles on mobile devices and drive traffic.

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