Instagram and Facebook test ad formats

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2021, 7:59 AM UTC

Brands can create their own stickers, which they can use in Facebook Stories to increase engagement.

Instagram has begun testing its ad feature within Reels across Germany, Australia, Brazil, and India. These ads will appear in between user-generated content and users can leave comments on the Reels ads, save and share them.

Moreover, Facebook has announced that in the coming weeks, it would test custom sticker ads for Facebook Stories, with select creators and ad partners. Marketers may use the stickers to monetise their Stories and earn a portion of the profits.

In addition, Facebook is also testing In-Stream Video Topics, which are in-stream ads, contextual to the video topics to help businesses promote products and services. The in-stream video topics will have 20 topics and 700 sub-topics to help business select the right ads to boost revenue and engagement.

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