XR is gaining ground in the Ad world

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2021, 3:28 PM UTC

Technology is driving change in the ad world like never before and is changing how advertising and marketing works.

Extended Reality (XR) is a combination of augmented reality (AR), virtual reality (VR), as well as mixed reality (MR). With its different components already part of our daily lives, XR is already quite common. It is rapidly gaining popularity among advertisers looking to engage customers and provide interactive, customer-driven solutions. 

Technology, along with the pandemic, is also influencing other parts of the advertising sector. The accelerated adoption of virtual technologies is helping ad agencies reduce their overheads by conducting meetings and conferences online. 

Marketers are also leveraging Artificial Intelligence (AI) and Machine Learning (ML) to inform their customer out-reach strategies. These technologies are helping marketers and advertisers with risk prediction, PPC campaigns and designing well-crafted email campaigns.

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