Any content can become viral if it offers value and encourages engagement.
Businesses should make sure their content provides additional value to the users. Value can be provided by offering content that is actionable and improves a prospect’s business or life in a measurable manner.
Companies can use infographic, dashboard or calculators to provide value to their readers. Using videos can help companies drive engagement. Instead of giving out large chunks of information through text, marketers can break them into easy-to-digest and interesting slides to keep readers invested.
Marketers should keep their social posts “short and snappy” with a relevant, specific and compelling caption and a clear CTA. Using storytelling and emotional elements in their content can help brands better connect with their target audiences and boost engagement.
[8 minute read]