Be consistent in social media branding

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2021, 2:28 AM UTC

Ensure that brand posts remain consistent across social media platforms to build brand awareness.

Developing a social media branding strategy will help businesses build a loyal customer base and promote their offerings. Businesses must define their unique selling proposition (USP), create a brand identity and identify goals to craft the right messaging for social media branding efforts.

With social media branding, marketers can track measurable metrics for customer retention, conversions and bolster customer relationships. Identifying the target audience’s age, interests and hobbies can help marketers develop a tailored branding approach and share quality content across social media.

Instead of attempting to build a presence on every social media channel, companies should concentrate their branding efforts on the right audiences and on specific networks to improve ROI. Continually interacting with social media followers is recommended to boost engagement and loyalty.

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