Use AMPs to boost email engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 11:46 AM UTC

AI with predictive models will help brands understand how users interact with their email messages.

With email marketing being one of the most competitive areas of marketing, brands should adopt email trends to create effective email campaigns. Accelerated Mobile Pages (AMPs) are interactive emails, allowing users to complete an action within an email, and the tech has grown in email campaigns.

Businesses have restructured their email automation strategy and removed automated emails to favour sympathy and empathy in their messages, amid crises. Visual and agile email marketing is becoming more common as more marketers add animations and use agile approaches to send relevant messages.

Further, with regulations like CAN-SPAM, GDPR and CCPA marketers have adopted double opt-in methods to send consented emails and safeguard user privacy. To help consumers with disabilities, brands must create accessible emails and use augmented reality tech to enhance customer experiences.

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