Create local content to boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 4:58 PM UTC

Small businesses should create content with a local focus to ensure both search engine algorithms and people know the company's location.

Businesses should claim and optimise their Google My Business Listings to improve their chances of showing up in local search rankings. They should add their location to websites by adding an embedded map, local news and other relevant information, parking details (if needed) and strong CTAs to direct customers.

Small organisations should also make sure their name, address and phone numbers are consistent across all platforms. Businesses should create high-quality, informative content with a focus on local updates and events. Targeting local keywords can further help boost search rankings.

Companies should also encourage customers to leave reviews to boost credibility and enhance rankings. While positive reviews can help attract new customers, negative reviews can help improve products or services.

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