Create Spotify ads to reach new audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 5:31 PM UTC

Spotify now has 34% of the market share, beating major competitors like Apple Music and Amazon Music.

Spotify ads can help brands effectively target already engaged audiences and increase brand awareness. On Spotify, businesses can also target audiences based on their listening activity, genre, demography, mood, and behaviour.

Apart from offering a variety of ad experiences, Spotify offers an assortment of free services like voice-over actors, scripts, background music and audio effects. The processes of bidding on Spotify ads is similar to that of Facebook and other social platforms. Businesses can set up their budget at $250 to create ads on the platform’s self-service Spotify Ads Studio.

Businesses can create different ads like sponsored sessions, all platforms, video takeover, overlay, homepage takeover, leaderboard and sponsored playlists. They can choose a type of ad based on their budget and business objectives.

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