Cinema ads will have a pandemic hangover

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 4:40 PM UTC

Studies show cinema is consistently cited as something the public are most keen to return to after lockdown. 

Due to lockdowns, UK cinema Adspend crashed 80% in 2020 compared to 2019. Studies suggest that the lack of movie releases will have long-term implications for the sector. 

Though cinema will make a comeback post-pandemic, it would not return to pre-pandemic until at least 2025. While many titles like James Bond sequel No Time to Die were set for wide release and then postponed, others went to subscription video-on-demand (VOD) to cut their losses. 

Because of the pandemic, many theatres shut down permanently. Though the demand for cinemas will be high post-pandemic, brands may face a lack of supply. Additionally, the length of time between theatrical and VOD releases could shorten from around nine weeks to five or six. 

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