Optimise content for voice search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 5:38 PM UTC

According to eMarketer, 32.2% of the US population use voice assistants monthly. 

With the increasing use of digital assistants, optimising content for voice searches can help businesses reach out to their potential customers in a better way. To optimise content for voice searches, brands need to understand customer types and general device behaviour. 

Having real-time customer activity data can help companies better understand the way people use voice search and their device types. While creating content for voice search, marketers should pay close attention to the search context and buyer personas. 

Marketers should use longtail keywords and maintain a conversational tone across their content to drive traffic to their website. A Google study found that 70% of voice searches use a natural or casual style. Crafting detailed answers for common questions, answering simple questions concisely and clearly can further help marketers boost website traffic and effectively reach prospects. 

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