Online shopping to surge in Ramadan

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2021, 2:45 AM UTC

Facebook and YouGov’s recent survey of over 17,000 people found that respondents are 1.14 times likely to spend more on global cross-border businesses during Ramadan.

As people worldwide celebrate Ramadan, Facebook and YouGov’s report found, 42% of people spent lesser time in-stores during Ramadan/Eid due to COVID-19. Further, because of COVID-19, 51% of people are spending more time shopping online during Ramadan.

Moreover, people are three times more likely to feel safe shopping through mobile, compared to in-store shopping. 48% of people spend more time on their phones in Ramadan and more people use smartphones for discovery, research and purchases.

Facebook notes, the demand to shop online has gone up and brands must provide services like curb-side pickup and streamlined online shopping options. Eight in 10 people use mobile while watching TV including Gen X and Baby Boomers.

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