Teach shoppers how to best write reviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2021, 8:52 AM UTC

Look for ways to surprise customers to get them to talk about your brand.

Brands have a variety of approaches to stimulate word of mouth and make the best of word of mouth (WOM) marketing. Try to gauge the value customers get from doing business with your brand. Ask them about their reasons for purchase, their motivations to spread the word about the brand and more.

Companies can benefit from teaching their customers how to leave reviews on popular review and rating sites in a concise manner. To get customers talking, record customer testimonials over iPhone or Android or do video interviews over Zoom.

Incentivise chosen customers to participate in quarterly round table discussions to seek their thoughts on upcoming business and marketing initiatives. This could range from collecting feedback on product extensions to getting a sense of a website redesign.

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