Promote events through content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2021, 1:39 AM UTC

Running ads on social media platforms like Facebook can help brands augment event promotion.

To promote events cost-effectively, businesses must place banners outside their brick-and-mortar stores and create landing pages for the event, to drive local awareness and boost participation. Create content marketing campaigns for YouTube, host podcasts and offer early bird registrations to promote the event.

Utilise email marketing to extend the reach and further drive event participation by creating event-specific branding content like different websites, colours, and logos. Marketers must share pre-event and behind-the-scene videos, create an event hashtag, run social media competitions to entice and retarget consumers on social media.

To effectively market their event, brands can also post on Facebook community groups, develop surveys, and engage with online audiences. Collaborating with keynote speakers, influencers, and other brands and sponsors in the industry is recommended to increase audience attendance at events.

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