Involve audiences in TikTok videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2021, 2:56 PM UTC

Marketers can improve their TikTok engagement by asking direct questions and prompting users to share their opinion.

To optimise branded videos for TikTok algorithms, content creators must make sure that their videos are watched for around 10-15 seconds. Companies should also pay close attention to TikTok loops – the number of times people are replaying the video. TikTok Analytics can help marketers better understand the performance of their TikTok videos.

Marketers should keep in mind that TikTok’s algorithm considers video completions, loops, likes, shares and comments, among others, for ranking content. Creating content on topics that their TikTok audience care about can help brands effectively connect with their prospects.

Asking direct questions, involving audiences in the content development process and encouraging users to share their opinion can help enhance engagement. It can also help marketers generate more likes, comments, and shares and create an online community.

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