Optimise TikTok content to extend reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 5:56 AM UTC

61% of TikTok’s users find advertising on the platform to be unique.

Though social media measurement platforms are yet to assess TikTok's impact on brand awareness, here are some indicators brands can use to evaluate success on the app. Track engagement metrics like shares and followers to gather insights around interests, awareness, and connect with Gen Z and millennials on TikTok.

Leverage content intelligence platforms to know the number of users coming in through TikTok, how many users watched a brand video, time spent on each video and more. Conduct a comparative analysis of the entire content strategy across sources like Facebook and TikTok to allocate marketing budgets.

This further helps brands review content performance and make necessary adjustments to content marketing efforts. Marketers must optimise their TikTok content, as 61% of TikTok users feel ads are unique on the platform.

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