Influencer content helps boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 3:43 AM UTC

Monitor influencer strategy’s performance via data tools on social media to boost ROI.

To improve reach on social media, boost brand awareness, build consumer loyalty and drive sales, marketers must incorporate influencer marketing into the marketing mix. Companies must, however, ensure their influencer strategy is in line with the overall marketing strategy, the products they sell, and relevant to their target audiences.

Create appropriate content and update the website to offer customers a seamless online shopping experience. Since most influencer audiences are young, brands with products like travel destinations and a younger demographic would benefit from partnering with such influencers.

To connect with influencers who share common brand values, search hashtags related to the brand and use social media filters to determine their following, rapport, and audiences. Alternatively, brands can consult third-party services with detailed databases to connect with the right influencers.

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