Drive email CTRs using videos in emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 3:59 AM UTC

Include “video” in an email’s subject line to secure higher open rates and click-through rates (CTRs).

Brands can use videos in email marketing to catch recipients' attention, quickly relay information, drive marketing efforts, and boost search engine ranking. To execute video email campaigns, create educational videos like how-to videos, share information and valuable tips to build trust and consumer loyalty.

Crafting personalised messages in email videos as per buyer personas in alignment with the brand’s overall marketing strategy can influence recipients and drive sales. Email video content types like explainers, video ads and promos, and sales videos help push email marketing campaigns, drive leads, and boost purchase intent.

Let subscribers know about new product and service launches through compelling videos. Text can be used reinforce the video messages. Having a clear call-to-action in email video marketing drives CTRs and increases conversions.

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