Amazon gains more share US digital ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 5:16 PM UTC

The COVID-19 pandemic has provided a boon to Amazon’s ecommerce, online marketplace business and subscription services.

A recent analysis by eMarketer found that the ecommerce giant’s advertising platform continued to grow as the world reeled from a global health crisis. Amazon’s advertising revenues increased 52.5% last year to a total of $15.73 billion.

Amazon now accounts for 10.3% of all digital ad spending in the US, up from 7.8% in 2019. The ecommerce giant is the third-largest ad publisher in the US, behind Google (28.9%) and Facebook (25.2%).

In 2019, the ecommerce company was also ranked as the top digital media platform in terms of perceived ROI among advertisers. The digital market research company predicts that Amazon’s ad business will surpass $14.5 billion in 2021 and account for 19% of the US search ad revenues, second only to the search engine giant.

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