Interviewers need a learner mindset

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 12, 2021, 5:27 PM UTC

Taking a learner’s approach can help podcast hosts flesh exciting and engaging stories out of their interviewees.

People typically have two fixed states of mind – the knower mindset and the learner mindset. Though a knower mindset allows for a certain comfort level, podcast hosts should shift away to a learner mindset to glean interesting insights and create engaging podcasts episodes. They should be prepared and proactive to harness the power of storytelling in their podcasts.

Leveraging storytelling can help content creators make their content more memorable and shareable. Conducting podcasts interviews of related people can help brands effectively tell a real-life, authentic and credible story with their prospects.

Podcasts hosts should study their subjects and highlight interviewee’s achievements to introduce them. They should actively listen and proactively ask questions, while also avoiding solving or fixing the interviewee’s arguments.

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