Build brand awareness via direct mail

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2021, 1:24 AM UTC

Deploying direct mail campaigns enables brands to build credibility and trust among prospects.

Although direct mail marketing is dated, it can still help marketers increase response rates from potential customers and extend reach if executed properly. By integrating creative and innovative marketing tactics into direct mail, brands can efficiently promote their products and services.

Direct mail can help brands drive sales by informing customers about the latest discounts, offering coupons, and providing product samples. Companies can use physical mail to convey information about their latest products and services, as well as create brand awareness through innovative visual presentations and images.

Create unique designs and textures for direct mail messages, brochures, to stand out from the crowd and attract consumer attention. To get a fast response from customers, include QR codes in direct mail messages and encourage prospects to download the brand’s app.

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