User insights must inform social content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2021, 2:39 AM UTC

Leverage social listening tools to gather nuanced data like preferences, reach, impressions, and more to create tailored social media posts.

Brands can gather feedback from targeted audiences by developing holistic social media strategies based on metrics like referral traffic, click-through and conversion rates. While likes, shares, and comments help gauge interactions, referrals, CTRs, and conversions provide information about silent audience habits, and perceptions allowing brands to create effective social media content.

Use social listening tools to gather insights around impressions, key phrases and use the data to align content with brand-specific goals. Marketers can also use social feedback to research common long-tail keywords and integrate them into posts to reach particular audiences.

Creating a social media calendar is recommended to effectively publish social media content. Consistently gathering feedback and listening to audiences can help brands refine their social media content.

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