Thematic Instagram posts drive likes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2021, 12:19 PM UTC

Creating a content calendar to share content on Instagram regularly will help brands get more likes.

Brands must upload quality content, write captions, keep a posting schedule, and use hashtags, to get likes on Instagram posts and extend their reach. To convey the brand story, attract users, increase likes, and expand Instagram following, upload high-quality images with relevant captions.

In the captions, use unique and descriptive hashtags related to the post to maximise likes and engagement. Businesses can draw geographic-specific audiences and increase likes by using location in Instagram posts such as tourist destinations, towns, or shops.

Creating a theme for all Instagram posts, like uploading landscape images and using filters can help businesses make their pictures and videos stand out. To show appreciation and maintain followers, interact with Instagram followers via direct messages and thank them for their likes and comments.

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