Use TikTok live-stream to grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2021, 5:09 PM UTC

TikTok live provides an opportunity for brands to connect and engage with their audience in real-time.

Businesses can go live on TikTok once they have at least 1000 followers. But, they should first define the goal of their TikTok live-stream, whether it is to sell a product or promote a free opt-in or inform title and agenda.

Based on their agenda, businesses should come up with a list of live-stream topics. Creating a live content calendar can help organise issues and have a clear roadmap. While streaming live, marketers should start by introducing themselves and then provide a topic overview.

Marketers should mention there would be a Q&A session towards the end of the stream to hook audiences. They should also use TikTok live streams to answer audience queries and drive more followers to their TikTok profile. Using a clear CTA can help direct users to take action.

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