Target Gen Z with a social mix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2021, 5:04 PM UTC

Gen Z consumers are highly active across all social platforms, and brands need to use various social channels for effective targeting.

With more than 60% of TikTok users being Gen Z, marketers should add TikTok to their marketing mix. But, they should consider a blend of multiple social platforms like TikTok, Instagram and Facebook to target consumers effectively.

Studies suggest brands have only eight seconds to engage or hook Gen Z audiences. Creating positive, authentic and customer-centric content can help businesses effectively engage with young consumers.

They can also prompt genuine discussions around the brand or highlight the faces behind the business to communicate brand messages in a natural way. Collaborating with relevant and authentic influencers can also help boost conversions. To further business, companies should support a societal cause that matters to their target audience.

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