Quality content experiences drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2021, 3:04 AM UTC

Creating conversion pathways and attributing and measuring goals helps optimise content for leads.

With content marketers facing challenges to create content for the sales funnel amid COVID-19, analysing content strategies is recommended. Marketers can reach customers in the first stage of the sales funnel by writing keyword-infused content that matches search intent and user behaviour.

Ensure content decisions are based on recent buyer journeys and user data, opt for long-tail keywords, and assess traffic to create content in the first stage. With marketing messages moving online, creating high-quality content experiences helps reach customers in the middle of the sales funnel.

Brands must diversify content formats and focus on customer experiences while analysing output to make appropriate adjustments. Generate leads at the bottom of the sales funnel by categorising similar content, evaluating content performance data, and using the insights to create lead magnets and personalising content.

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