Retailers with expansion plans could consider locations witnessing healthy in-store visit recovery.
A Zenreach study revealed that so far in 2021, in-store visits have gone up 28.5%. This figure was 12.5% this time last year. A combination of pent-up demand and consumer’s need to regain a sense of normalcy is driving up the visits to stores, as per Zenreach’s VP, Megan Wintersteen.
Dallas-Fort Worth-Arlington has witnessed a 52% rise in store visits since the start of the year. This is 33% for Phoenix-Mesa-Chandler, 39% for Riverside-San Bernardino-Ontario and 14% for Las Vegas-Henderson-Paradise.
Retailers must pick up their marketing and promotional activities focused on customer retention and acquisition. They could also explore bringing their staff back, tweaking business hours and managing inventory to start selling again in-store.
[3 minute read]