Add brand story videos to landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2021, 10:12 AM UTC

Videos help companies share brand messaging and building an emotional connection with their audiences.

Businesses can make their landing pages more effective by incorporating videos highlighting company culture, products and more. Company story videos let consumers view a company’s history or the making of a product and help showcase the brand in a natural way. 

To further improve landing page effectiveness, businesses can also use product videos and explainer videos. Instead of making a sales pitch, these videos describe how products or services solve specific consumer problems.

Brands can also use infographics and characters in their videos to simply explain a CTA. They can also use FAQ videos to address common consumer queries. Using testimonial videos can further help establish credibility and authenticity. 

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