Buy ads within streaming content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2021, 2:45 AM UTC

Audience’s love for content makes them create memes, quote epic lines, comment on threads and follow content stories, according to ViacomCBS recent “Culture of Streaming” report.

The changing landscape of content streaming in the US amid the pandemic has resulted in consumers streaming more content. With the love of content bourgeoning, advertisers can leverage this opportunity to implement media planning strategies and convert content lovers into brand fans.

30% of Americans watched TV while they were supposed to be working in 2020 and 29% got inspired by a show to try a new activity. Brands must analyse audiences’ viewing patterns via broad demo and advanced targeting to connect with consumers contextually across screens.

With Americans taking to streaming shows to improve moods, buying ads in quality and culture-defining shows, helps boost ROI. Brands must scale marketing efforts across multiple platforms to enhance efficiency and accessibility.

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