Cannes Lions outlines event safety plans

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2021, 2:55 PM UTC

The event will take place in-person between 21 and 25 June this year.

The Festival will augment its in-person event with a “significant digital component” with live and on-demand content and experiences. Since the pandemic had forced a cancellation last year, the 2021 award festival would consider work released between March 2019 and April 2021.

As a part of the event’s safety plan, the organisers will ensure deep cleaning before, during and after the events and use contactless registration for the physical event. They will also focus on physical distancing and crowd management in the event and deploy screening and protective equipment.

Both vaccinated, and non-vaccinated individuals would need to provide a negative COVID-19 test report to enter the physical event. The organisers would also make arrangements for COVID-19 antigen tests at various locations across Cannes.

Read the original article

[1 minute read]