Boost sales by eliminating barriers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2021, 8:00 AM UTC

Display social proof like reviews and video testimonials on websites and platforms like YouTube to boost consumers’ confidence and drive sales.

To get B2B visitors to complete their buying journey and convert them into customers, brands must ensure their webpages load quickly. Monitoring websites’ loading time, particularly on conversion pages, optimising the site for mobile and optimising images helps improve the loading speed.

Improving the load time by 0.1 seconds can enhance conversion rates by 8%. Offer personalised product recommendations based on consumers’ unique journeys and intent through AI tools like Dialogue to retain site visitors and prompt them to make purchases.

Remove barriers that may be overcomplicating the buyer journey and stalling purchases. Having a “Buy now” option can boost conversions on the site. A/B testing the effectiveness of marketing strategies help brands enhance consumers’ buying journeys and increase conversions.

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