An eBay Ads UK study found 20% of consumers have more disposable income compared to pre-pandemic.
Many consumers already have a priority purchase in mind for when the lockdown lifts in the UK. Consumers are expected to focus more on “going out” clothing being the prime focus.
Around 26% of 16-24s said they are most excited to go to a pub, bar or nightclub when the lockdown lifts. Interestingly, 23% of adults above 55 years old were also enthusiastic about the same stuff. A significant share of Britain is also looking forward to travelling post-lockdown.
eBay’s Harmony Murphy said, “…. these insights demonstrate that brands need to ensure they’re engaging excited consumers with relevant products and content in advance of key moments.” Brands must also keep tracking fresh data, like vaccination of older demographics, to target buyers effectively.
[5 minute read]