Subscription plans boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2021, 2:34 PM UTC

Sales from voice search are expected to increase nearly 2,000% between 2017 by the end of 2022.

Businesses looking to drive engagement and sales in 2021 must include marketing trends like subscription models, voice search, and more in their marketing mix. Bundling products as part of strategic subscription options can help brands retain consumers, drive engagement and sales.

76% of business owners reported an upsurge in retention and engagement with subscription plans. With 45 million people using voice search daily to search for products and information, optimising online store for voice search, conducting voice keyword research, and writing content in a conversational tone is also recommended.

Hosting live video-events on websites and social media networks allow brands to have a face-to-face interaction with their intended audience. Creating push alerts and SMS marketing campaigns helps promote products and update consumers on the latest content, as 3.91 billion people use smartphones.

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