Create a company culture video

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2021, 3:44 PM UTC

A compelling video telling the company story can help marketers strengthen brand-customer relationships.

Marketers should create an honest and engaging company culture video to bridge the gap between a brand and its customers. These videos can also give audiences more reasons to empathise with the business and its values.

To create a compelling company story video, marketers should first define their values. Companies should pick a topic that speaks to their values. Absent an interesting story; they can use the video to highlight particular events like team-building activity or special programs for working mothers or young interns.

However, they should address one single value in-depth rather than shallow showcasing of multiple topics. Marketers should ideally keep their company videos within the 3-minute mark. Instead of hiring professional actors, businesses can use their actual staff for an authentic feel.

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