Creative work transformed amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2021, 11:06 AM UTC

A survey of creatives and marketers by inMotionNow and InSource found that 86% of in-house teams are working with agencies and freelancers.

Creative teams demonstrated flexibility and learned new technical skills, while partnering up with outside agencies and freelancers, despite COVID-19 as per the report. Of those polled, 93% believe creative content to be vital for the success of the brand’s key objectives.

73% identified speed of working as a top challenge, while 61% and 59% informed “having enough resources” and volume of creative content demand to be a challenge. Further, 72% of creatives reported priorities of work being altered.

However, 57% became more productive as a result of working remotely, while 36% spent time in cross-training team members for versatility. Further, 26% of creatives refined creative operation metrics to understand and justify the allocation of resources.

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