Create customer-focused Instagram content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2021, 3:22 PM UTC

While creating content for Instagram, marketers should pay close attention to customers’ pain points.

With most users following a business on the Facebook-owned platform, brands must add Instagram to their marketing mix to increase their visibility. To create compelling value-added content, marketers must begin by identifying their customers’ pain points.

Having a clear understanding of the potential buyer’s demographic and behaviour can help marketers build better connections. Marketers need to create content that focuses on popularly used keywords, phrases, and most-searched topics in their niche to further engagement. 

Conducting market research can help companies determine the kind of posts that evokes a positive response. Marketers can also repurpose their most popular YouTube videos to create engaging Instagram posts. However, marketers must use a content calendar to maintain consistency.

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