Long-form content is gaining ground

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2021, 5:14 PM UTC

Studies show long-form text content outperforms short content pieces.

A recent SEMrush study found that content pieces with more than 7,000 words received six times unique page views than shorter content of 300-600 words. Though “snackable” content with word-count ranging between 300 and 700 was trending for the past few years, long-form content performs better on online platforms.

Content with more than 7,000 words received the most number of shares (30) on average. In contrast, articles with a word-count of 300-600 received fewer shares (20).

These numbers indicate that detailed, well-researched long-form content can perform better at unique page views and shares than shorter forms of content. Similarly, long videos can also be successful if the content is “wildly entertaining” or beneficial.

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