Instagram to launch Stories draft soon

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2021, 3:32 AM UTC

Stories’ draft feature will make it convenient for users to save their unfinished posts.

Instagram has announced a new option for Stories that will allow users to save their Stories as drafts that can be posted at a later period. With Stories draft being one of the most requested features, the new saving option will provide users with more flexibility when it comes to sharing their Stories.

Brands can leverage the drafts to post updates at timings relevant to their target audience. Consumers can access Instagram’s full features in the draft creation process and view Stories as they appear to other users on the app.

The feature will be available soon, although no specified date has been given. Additionally, Instagram warned users about scammers trying to collect information via fake “copy infringement” notifications and said the company will never contact users this way.

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