Instagram's Live Rooms can drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2021, 4:52 AM UTC

Consider factors like consumer base, business niche, and marketing objectives before hosting a session on Instagram’s Live Rooms.

Building marketing campaigns around Instagram’s Live Rooms can help brands stand out from competition and reach prospects. The feature lets brands host a live broadcast with up to three people as co-hosts, while promoting new products and services.

Businesses can also monetise live content and boost revenue through “badges”, which the viewers can buy to support the broadcast. Further, marketers can leverage Instagram’s Live Shopping feature to add a product link at the bottom of the feed and drive sales in a live broadcast.

Companies can host Q&A and informational sessions, interview influencers in their niche, demonstrate product use cases while offering real value to prospects on Live Rooms. A Live Room can be set up and run from a company’s Instagram account.

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