Improve B2B PR strategies using tech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2021, 12:24 PM UTC

Optimising operations and website SEO can help B2B brands boost PR and marketing efforts.

Adopting ecommerce software solutions can help B2B companies build their online presence and create effective PR and marketing strategies. B2B ecommerce platforms further provide brands with PR and marketing tools, data trackers and easy-to-use dashboards.

B2B brands must have well-defined goals as per their objectives to create effective PR strategies. Having clearly defined goals like publishing a website or establishing the brand as a thought leader in the market, while defining the target audience can help marketers develop PR and marketing campaigns.

Engage with consumers on different platforms and gather insights like needs and preferences to create contextual and relevant ads, blogposts and other content types. Tracking metrics like traffic, conversions, ad performance during each review stage is recommended to appropriately serve ads where the prospects are and allocate resources accordingly.

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