Central content hubs reduce bottlenecks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2021, 3:30 PM UTC

Using multiple tools for content creation and management can cause content bottlenecks.

A content bottleneck occurs when an organisation receives more demand for content than it can deliver in a specific time. Content silos and multiple technological tools can make synchronisation even more difficult. Businesses should streamline their technologies and use a centralised platform to facilitate better collaboration across teams.

A centralised platform can help brands save time by providing them with improved visibility and easier access to content assets. Companies should also collaborate better across teams and plot individual roles through every stage from ideation to publishing.

Marketers should also document their content workflow to improve transparency across the entire content creation process. They can further use Google Analytics to analyse their existing content's performance and generate new and effective content ideas.

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