Value client relationships to grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2021, 4:57 AM UTC

Adapting to new contracts and requirements can help agencies keep their clients satisfied amid the pandemic.

While the pandemic disrupted client-agency communications, agencies were more forthcoming when it came to maintaining client satisfaction. A Manchester-based agency, Soap Media’s CEO, Markerle Davis, says pitching the agency as the client’s extension and building a conscious partnership builds positive relationships.

Agencies must address challenging questions early on in the partnership and identify how brands are responding. Moreover, with clients demanding regular updates amid COVID-19, having reactive messaging on paid campaigns and creating new campaigns helps, notes Mischa Weston-Green, co-founder and managing director at Transcend Marketing.

Daniel Andrews, CEO and founder of The Tree states, valuing clients and showing humanity and kindness has helped the agency grow over 60% in the past year. Executing responsibilities towards clients and implementing ideas, while being positive can help agencies bolster client relationships.

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