Regularly monitor website rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2021, 5:47 PM UTC

Marketers should regularly track their website performance to find opportunities to enhance search rankings.

Businesses can use tools that help check on rank, health and backlinks, to spot opportunities to rank higher on SERPs. These tools can help monitor the website’s existing rankings, associated search volume for specific keywords and overall ranking movements over time.

Marketers should also consider Google’s ranking factors like backlink domains, keywords in the title and the content while monitoring their site performance. They should also pay close attention to site security, crawlability, mobile-friendliness, page loading speed and user engagement.

In order to enhance search rankings, marketers should always publish content above 500 words. According to Search Engine Journal, the ideal length for site content is 1,900 words. Conducting a competitor analysis can further help marketers find insights to strengthen their SEO strategy.

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