Leverage Pinterest as a marketing tool

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2021, 3:13 AM UTC

Ad formats on the platform include standard, video, shopping, carousel and collections.

On Pinterest, marketers have access to over 400 million monthly active users. Advertisers can reach them by leveraging various features the platform has to offer. These features range from in-app advertising, Story Pins, Try On, Pinterest Predicts and more.

Through Story Pins, brands can incorporate several pages of images, text, videos and more into a single post. Currently, this is only available in beta, to American accounts. The platform’s Try On feature leverages Pinterest Lens and AR to help consumers try products on.

Pinterest Predicts identifies trends that are yet to emerge instead of already known ones. Insights from this can give alert brands the first-mover advantage on acting on the newest trend. Among all the features available, businesses must pick and choose the ones that might work the best for them.

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